The Cause
In a world often defined by labels and limitations, “Not From The Couch” emerges as a beacon of hope and opportunity, breaking down barriers and opening doors for all who dare to dream. Regardless of education level, age, or background, our mission is clear: to empower every individual on their journey to finding their next job, their next calling, their next chapter. Whether you’re a fresh-faced graduate, a seasoned leader seeking new horizons, or simply someone yearning to explore and discover your true passion, there’s a place for you here. We believe in a future where talent knows no bounds, where opportunities are abundant and accessible to all. And so, we offer our platform as a sanctuary of possibility, where dreams are not just imagined, but realized. Join us in this noble cause, where talent is celebrated, connections are made, and lives are forever changed.
Welcome to "Not From The Couch" - where the journey to your next chapter begins, FREE OF CHARGE, and Full of Opportunities.
OUR Goal
Highlighting The Power of our guests who provide opportunities and break barriers to help un-noticed talents
Spotlight on Success by showcasing your organization’s vision and values, your success story, and how you can make life easier for individuals in need for excelling tips.
Connecting with Talents Beyond Labels.
Elevating Diversity and Inclusion: Opening doors for untapped potential.
The Path to Partnership: Joining forces for positive change.
Bridging the gap between talent and opportunity without limitations.
FOUNDER & HOST
As I’m deeply passionate about leveraging the power of communication to make a real difference I decided to start “Not From The Couch’’ to Bridge the gap between talent and opportunity without limitations.
My journey kick-started when I was just 18, I was always striving for an opportunity to stand out, show my capabilities and do what I’m passionate for, driven by my love for creativity and strategic thinking, propelling me straight into the exciting world of Marketing, Communications, and Public Relations scene for over 14 years now.
I’m proudly working as the Director of Marketing & Communications at one of Hilton’s luxury brands in Egypt.
Aiming to partner with forces from various industries for a Positive Change, to spotlight the un-noticed talents and give them the opportunity to have a better life and career path.
FOUNDER & HOST
As I’m deeply passionate about leveraging the power of communication to make a real difference I decided to start “Not From The Couch’’ to Bridge the gap between talent and opportunity without limitations.
My journey kick-started when I was just 18, I was always striving for an opportunity to stand out, show my capabilities and do what I’m passionate for, driven by my love for creativity and strategic thinking, propelling me straight into the exciting world of Marketing, Communications, and Public Relations scene for over 14 years now.
I’m proudly working as the Director of Marketing & Communications at one of Hilton’s luxury brands in Egypt.
Aiming to partner with forces from various industries for a Positive Change, to spotlight the un-noticed talents and give them the opportunity to have a better life and career path.
‘Not from the Couch’ is a Non-Profit Project with a mission to connect talent with opportunities through podcasting in an inclusive and empowering way. The project encourages individuals to break free from traditional boundaries and embark on a path of self-discovery, growth, and success.
Here’s how we put our approach into action:
- We engage with representatives from organizations who have the power to influence hiring decisions. They provide genuine opportunities based on individuals' passions and personalities, free from labels or restrictions.
- Our podcast features guests from diverse backgrounds who share valuable insights, experiences, and expertise. This motivates our audience to explore their passions, unlock their potential, and pursue their goals confidently.
- By facilitating engaging conversations and offering practical advice, our aim is to build a community of lifelong learners and ambitious individuals committed to realizing their full potential and creating a positive impact in their lives and the world.
INSIGHTS
DRIVING
US
There are a lot of good caliber resources who don’t know how to show their experience properly in an attractive CV either by making a poor CV or by under selling themselves and leaving relevant information unmentioned. There are more resources who show off and over sell themselves in their CVs and end up wasting both theirs and the recruiters time.
3-5 CVs only shared with Decision Makers
Numerous CVs are submitted for a single job post, yet only a few are reviewed and acknowledged. This is mainly due to the high demand and limited recruitment team capacity to go through all of them.
8.3% chance of getting a job
This percentage is the applicant’s chance to get a job interview for each application they do, That means it takes 10-20 applications to get one interview and 10-15 interviews to get one job offer.
80% of jobs are filled through networking
Recent research shows that the majority of jobs are filled through networking or personal and professional connections.
70%
OF ALL WORKING- PEOPLE ARE ACTIVELY LOOKING FOR A JOB CHANGE
The challenge lies in the fact that not everyone has the chance or resources to do this. Without the right connections, it becomes difficult to explore different opportunities without risking potential setbacks, as organizations are often hesitant to hire individuals without relevant industry experience.
SKILLS BASED VS.
JOB BAESED
Deloitte conducted both quantitative and qualitative research—surveying 1,021 workers and 225 business and HR executives around the world and across industries to come up with the below insights.
OUR Approach
Not From The Couch Website
Our website provides various questionnaires that can be attached to the CV, allowing you to gain a deeper understanding of the humans behind the resumes.
The Happiness Questionnaire
This approach enables you to identify what brings them the most joy, which in turn can have a positive impact on their work performance.
Self-Discovery Trip
This questionnaire will focus on identifying individuals’ strengths, weaknesses, and self-description.
The Passion Meter
This will delve deeper into their genuine passions and explore how they can transform them into a career.
Career Path Discovery
Users can identify suitable jobs based on their passions and personal strengths through their responses.